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SUBU vs Fendi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Fendi

Italy Founded 1925

Luxury & heritage · Decoration & playfulness · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Luxury & heritage

    Fendi shows a stronger emphasis

  • Outdoor & functional

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Fendi (dashed line, squares)
Traits of SUBU and Fendi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Fendi
Minimal & basics
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Fendi：Relative prominence within the brand

Basic information

Field
SUBU
Fendi
Country Japan Italy
Founded 2016 1925
Category Footwear Clothing
Other categories — Bags Accessories Footwear Eyewear Watches Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Fendi

  • Fendi Casa

    Fendi Casa is a home furnishings sub-line developed by FENDI, offering products for living spaces, i...

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  • Fendi Kids

    Fendi Kids is a diffusion line for children and babies offered under the FENDI name. Centered on chi...

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  • Fan di Fendi

    Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance division. Begi...

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  • Fendissime

    Fendissime was a diffusion line launched by FENDI in 1983, developing collections centered on fur an...

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  • Fendi 365

    Fendi 365 was one of the diffusion lines introduced by FENDI in the past and is known as a name for ...

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  • Fendi Country / Fendi Jeans

    Fendi Country, later referred to as Fendi Jeans, was one of the diffusion lines developed by FENDI u...

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  • Fendi Maglia

    Fendi Maglia is a name used for offerings centered on knitwear (maglia), and knit items under the sa...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Fendi

  • 2025-02-01

    Red Wing Heritage

    Red Wing Heritage incorporated FENDI design elements to release boots that reinterpret the Classic Moc. They are finished with Cuoio Romano leather, hand-sewn construction, and FF interlace.

  • 2024-01-04

    FRGMT

    As part of Friends of Fendi, FENDI × FRGMT was launched. Centered on “FF Fragment” in the context of FRGMT, the offering was extended to bags, RTW, and accessories for sale.

  • 2023-05-11

    Marc Jacobs

    A summer capsule by FENDI × Marc Jacobs. Expanding on elements from the 25th anniversary of the Baguette in 2022, it launched RTW and bags with bolder logos and silhouettes in May 2023.

  • 2023-01-06

    Tiffany & Co.

    Tiffany & Co. participated in the “Hand in Hand” initiative for the 25th anniversary of the Baguette. The limited-edition collection included Tiffany Blue leather and an artisan-crafted sterling silver “Tiffany Baguette.”

  • 2022-11-03

    PORTER

    The second PORTER release connected to Baguette’s 25th anniversary. It featured Baguette-derived styles, including Bum-Baguette, in bonded nylon and other materials, and became available in 2022.

  • 2022-05-12

    VERSACE

    FENDI and VERSACE’s mutual swap project, “FENDACE.” Released in two lines, Versace by Fendi and Fendi by Versace, it reconfigured motifs such as FF × Baroque and Medusa.

Fendi collaborations

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