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SUBU vs HELLY HANSEN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

HELLY HANSEN

Norway Founded 1877

Outdoor & functional · Sporty & sportswear · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    HELLY HANSEN shows a stronger emphasis

  • Minimal & basics

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • HELLY HANSEN (dashed line, squares)
Traits of SUBU and HELLY HANSEN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • HELLY HANSEN
Minimal & basics
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
HELLY HANSEN：Relative prominence within the brand

Basic information

Field
SUBU
HELLY HANSEN
Country Japan Norway
Founded 2016 1877
Category Footwear Clothing
Other categories — Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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HELLY HANSEN

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

HELLY HANSEN

  • 2020

    WTAPS

    A Spring 2020 project with HELLY HANSEN. The 1990s G353-Cruising Jacket was reintroduced as a WTAPS collaboration, reworking the cruising/outdoor style.

  • 2019-11-09

    UNDERCOVER

    In November 2019, collaborated with HELLY HANSEN under the names JohnUNDERCOVER & SueUNDERCOVER. The collection included fleece, sailing jackets, and other items.

HELLY HANSEN collaborations

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