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SUBU vs John Richmond: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

John Richmond

United Kingdom Founded 1987

Decoration & playfulness · Streetwear · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Avant-garde & designer

    John Richmond shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • John Richmond (dashed line, squares)
Traits of SUBU and John Richmond, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • John Richmond
Minimal & basics
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
John Richmond：Relative prominence within the brand

Basic information

Field
SUBU
John Richmond
Country Japan United Kingdom
Founded 2016 1987
Category Footwear Clothing
Other categories — Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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John Richmond

  • Richmond X

    Richmond X is a separate line that adapts John Richmond’s aesthetic into casualwear for younger cons...

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  • John Richmond Kids

    John Richmond Kids is a line that brings the brand identity of John Richmond, rooted in music and po...

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  • Richmond Denim

    Richmond Denim is a line in John Richmond’s brand portfolio that presented denim as a distinct produ...

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  • RICHMOND

    RICHMOND appears in sources as an apparel brand designation associated with John Richmond. However, ...

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  • Destroy

    Destroy is a historical diffusion line launched by John Richmond in 1990. While the main line focuse...

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  • Destroy Denim

    Destroy Denim was a denim-focused line developed from Destroy, a historical offshoot line of John Ri...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

John Richmond

No information is available.

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