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SUBU vs Stone Island: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Stone Island

Italy Founded 1982

Outdoor & functional · Sporty & sportswear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.
  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Stone Island shows a stronger emphasis

  • Streetwear

    Stone Island shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Stone Island (dashed line, squares)
Traits of SUBU and Stone Island, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Stone Island
Minimal & basics
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Stone Island：Relative prominence within the brand

Basic information

Field
SUBU
Stone Island
Country Japan Italy
Founded 2016 1982
Category Footwear Clothing
Other categories — Bags Accessories Footwear Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Stone Island

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Stone Island

  • 2025-11-14

    PORTER

    A capsule collection by STONE ISLAND × PORTER, released on November 14, 2025. In addition to four bag styles, it includes a hooded parka and cargo trousers, both appearing for the first time. A technical collaboration featuring bonded nylon and corrosion treatment.

  • 2024-06-14

    Dior

    As a capsule jointly credited with Stone Island, the Fall 2024 line drew on military-derived functional wear and dyeing techniques and was rolled out sequentially in major cities and worldwide.

  • 2014-10-02

    Supreme

    On October 2, 2014, the first collaboration with Stone Island brought together functionality and design across JKT, sweatshirts, pants, caps, and more.

Stone Island collaborations

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