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SUBU vs Y’s: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Y’s

Japan Founded 1972

Avant-garde & designer · Luxury & heritage · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Polished & dressy.

Different traits

  • Avant-garde & designer

    Y’s shows a stronger emphasis

  • Luxury & heritage

    Y’s shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Y’s (dashed line, squares)
Traits of SUBU and Y’s, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Y’s
Minimal & basics
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Y’s：Relative prominence within the brand

Basic information

Field
SUBU
Y’s
Country Japan Japan
Founded 2016 1972
Category Footwear Clothing
Other categories — Bags Accessories Footwear Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Y’s

  • Y's for men

    A spin-off line launched in 1979 as a men’s-only line of Y's. It applies the patternmaking and tailo...

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  • Y’s Red Label

    Launched as an experimental/derivative subline of Y's, the line was led by designer Michiko Suzuki a...

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  • Y's PINK (Y's PINK)

    A diffusion line by a design team carrying on Y's DNA, it regularly presents collections incorporati...

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  • RISMAT by Y's

    A cruise/daily-oriented diffusion line introduced in 2014, centered on knitwear and emphasizing mate...

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  • MICHIKO by Y's

    A dress line launched to systematize Y's dresswear category. Centered on combinations of different m...

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  • KAYO NAKAMURA by Y's

    A derivative line introduced in 2014 as an accessories line centered on shoes and bags. Its designs ...

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  • Y's BANG ON!

    A seasonless unisex collection produced in small quantities, featuring numbered models based on men’...

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  • Y's Exclusive

    A suit line for career women introduced in 2013. Centered on coordinated jacket, pants, and skirt se...

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  • Y's for living

    A licensed line of home products developed under the Y's name, encompassing product groups such as b...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Y’s

  • 2023-03-29

    Dr. Martens

    The collaboration features Y’s original 6-hole “Y’s 101.” Its brown-core vintage finish and back zipper are emblematic.

Y’s collaborations

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