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Umbro vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Umbro Swap brands

Umbro

United Kingdom Founded 1924

Sporty & sportswear · Trends & youth culture · Streetwear

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Umbro shows a stronger emphasis

  • Streetwear

    Umbro shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Umbro (solid line, circles)
  • Kero (dashed line, squares)
Traits of Umbro and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Umbro
  • Kero
Minimal & basics
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
Umbro：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
Umbro
Kero
Country United Kingdom Sweden
Founded 1924 1929
Category Clothing Textiles and material technology
Other categories Footwear Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

Umbro

  • Umbro Speciali

    Umbro Speciali is Umbro's long-running football-boot family, introduced globally in 1992 and origina...

    View more
  • Umbro Pro Training

    Umbro Pro Training is Umbro’s performance-focused training range. Reintroduced as a universal Pro Tr...

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  • Umbro Teamwear

    Umbro Teamwear is the brand’s continuous kit and team-equipment range supplying professional clubs, ...

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Kero

No information is available.

Collaborations

Umbro

  • 2026-07-31

    FREAK'S STORE

    A special-order collection listed in the official feature lineup as “UMBRO 26FW Collection.” It can be confirmed as a product group from a different season than the Spring/Summer 2025 project, but the specific items and individual release dates are not clear from the listing.

  • 2024-03

    Palace Skateboards

    Announced for release in March 2024 as “PALACE UMBRO.” The release date and time are listed on Palace’s official page, but item details could not be determined from the source excerpt obtained.

  • 2017-02-05

    Off-White

    A capsule collection featuring punk/patchwork-inspired motifs and highlighting the double diamond logo was released at select retailers in 2017.

Umbro collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

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