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VRAI vs Y’s: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: VRAI Swap brands

VRAI

United States Founded 2014

Minimal & basics · Polished & dressy · Trends & youth culture

Y’s

Japan Founded 1972

Avant-garde & designer · Luxury & heritage · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Polished & dressy.

Different traits

  • Avant-garde & designer

    Y’s shows a stronger emphasis

  • Luxury & heritage

    Y’s shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • VRAI (solid line, circles)
  • Y’s (dashed line, squares)
Traits of VRAI and Y’s, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • VRAI
  • Y’s
Minimal & basics
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Polished & dressy
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Luxury & heritage
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Avant-garde & designer
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Decoration & playfulness
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Streetwear
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Trends & youth culture
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Sporty & sportswear
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand
Outdoor & functional
VRAI：Relative prominence within the brand
Y’s：Relative prominence within the brand

Basic information

Field
VRAI
Y’s
Country United States Japan
Founded 2014 1972
Category Accessories Clothing
Other categories — Bags Accessories Footwear Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

VRAI

No information is available.

Y’s

  • Y's for men

    A spin-off line launched in 1979 as a men’s-only line of Y's. It applies the patternmaking and tailo...

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  • Y’s Red Label

    Launched as an experimental/derivative subline of Y's, the line was led by designer Michiko Suzuki a...

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  • Y's PINK (Y's PINK)

    A diffusion line by a design team carrying on Y's DNA, it regularly presents collections incorporati...

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  • RISMAT by Y's

    A cruise/daily-oriented diffusion line introduced in 2014, centered on knitwear and emphasizing mate...

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  • MICHIKO by Y's

    A dress line launched to systematize Y's dresswear category. Centered on combinations of different m...

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  • KAYO NAKAMURA by Y's

    A derivative line introduced in 2014 as an accessories line centered on shoes and bags. Its designs ...

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  • Y's BANG ON!

    A seasonless unisex collection produced in small quantities, featuring numbered models based on men’...

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  • Y's Exclusive

    A suit line for career women introduced in 2013. Centered on coordinated jacket, pants, and skirt se...

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  • Y's for living

    A licensed line of home products developed under the Y's name, encompassing product groups such as b...

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Collaborations

VRAI

  • 2021-09-13

    Givenchy

    A joint high jewelry collaboration between VRAI and Givenchy Haute Couture. The G-Chain bracelet (diamonds × recycled gold) was specially made and worn at the Met Gala 2021 event.

VRAI collaborations

Y’s

  • 2023-03-29

    Dr. Martens

    The collaboration features Y’s original 6-hole “Y’s 101.” Its brown-core vintage finish and back zipper are emblematic.

Y’s collaborations

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