YOKE
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Compare brand traits, similarities and differences.
Minimal & basics · Polished & dressy · Avant-garde & designer
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
YOKE shows a stronger emphasis
EÉRA shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 2018 | 2019 |
| Category | Clothing | Accessories |
| Other categories | Accessories | Bags |
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YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
EÉRA is an Italian fine jewelry brand launched in Milan in 2019 by Chiara Capitani and Romy Blanga. Inspired by a snap hook they found at a vintage shop in Tokyo, the brand offers jewelry that can be linked together and customized. It aims...
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.
The brands share designer-led expression and concept-driven design.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and designer-led expression.
The brands share distinctive designs and concept-driven design.
The brands share distinctive designs and designer-led expression.