GCDS is an Italian streetwear and new luxury brand founded in Milan in 2015 by brothers Giuliano Calza and Giordano Calza. Its full name is Giuliano Calza Desig...
Decoration & playfulness
Trends & youth culture
Streetwear
Shared traits
The brands share playful expression and distinctive designs.
Differences from MSGM
MSGM shows a stronger emphasis on Sporty & sportswear.
GCDS shows a stronger emphasis on Luxury & heritage.
DSQUARED2 is an Italian luxury brand founded in Milan in 1995 by twin designers Dean and Dan Caten, who are from Toronto, Canada. Starting with menswear, it has...
Decoration & playfulness
Streetwear
Luxury & heritage
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
DSQUARED2 shows a stronger emphasis on Luxury & heritage.
DSQUARED2 shows a stronger emphasis on Outdoor & functional.
KENZO is a fashion brand founded in Paris, France, in 1970 by designer Kenzo Takada. It focuses on women's and men's ready-to-wear and accessories, while its fr...
Decoration & playfulness
Luxury & heritage
Trends & youth culture
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
KENZO shows a stronger emphasis on Luxury & heritage.
KENZO shows a stronger emphasis on Outdoor & functional.
TSUMORI CHISATO is a fashion brand founded in Japan in 1990 by designer Chisato Tsumori. Focusing primarily on womenswear, it develops collections centered on p...
Decoration & playfulness
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
MSGM shows a stronger emphasis on Trends & youth culture.
Iceberg is a fashion brand founded in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani. Centered on sportswear, it offers menswear and womenswear as...
Sporty & sportswear
Decoration & playfulness
Streetwear
Shared traits
The brands share playful expression and distinctive designs.
Differences from MSGM
Iceberg shows a stronger emphasis on Sporty & sportswear.
Iceberg shows a stronger emphasis on Luxury & heritage.
Charles Jeffrey Loverboy is a British fashion brand launched in 2015 by Scottish-born, London-based designer Charles Jeffrey. Drawing on queer culture, it devel...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
MSGM shows a stronger emphasis on Sporty & sportswear.
MSGM shows a stronger emphasis on Polished & dressy.
FACETASM is a Japanese fashion brand founded in Tokyo in 2007 by Hiroshi Ochiai. Its name is a coined word derived from “facet,” and its guiding philosophy is t...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from MSGM
Facetasm shows a stronger emphasis on Luxury & heritage.
Facetasm shows a stronger emphasis on Avant-garde & designer.
GOLF WANG is a streetwear brand founded in 2011 by American artist Tyler, The Creator, also known as Tyler Okonma. Based in Los Angeles, it focuses primarily on...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share playful expression and distinctive designs.
Differences from MSGM
GOLF WANG shows a stronger emphasis on Streetwear.
MSGM shows a stronger emphasis on Avant-garde & designer.
A BATHING APE (BAPE) is a Japanese streetwear brand founded by NIGO (長尾智明) in Harajuku, Tokyo, in 1993. Guided by its founding motto, “NOWHERE, NOW HERE,” i...
Streetwear
Decoration & playfulness
Trends & youth culture
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
A BATHING APE shows a stronger emphasis on Streetwear.
MSGM shows a stronger emphasis on Avant-garde & designer.
MARC JACOBS is a fashion brand founded in New York, United States, in 1984 by designer Marc Jacobs. Centered on women's and men's ready-to-wear, it offers a wid...
Trends & youth culture
Decoration & playfulness
Luxury & heritage
Shared traits
The brands share playful expression and designer-led expression.
Differences from MSGM
Marc Jacobs shows a stronger emphasis on Luxury & heritage.
MSGM shows a stronger emphasis on Sporty & sportswear.
Fiorucci is an Italian fashion brand launched in Milan in 1967 by its founder, Elio Fiorucci. Centered on a free and expressive approach that brings together ar...
Decoration & playfulness
Trends & youth culture
Avant-garde & designer
Shared traits
The brands share playful expression and distinctive designs.
Differences from MSGM
MSGM shows a stronger emphasis on Sporty & sportswear.
Fiorucci shows a stronger emphasis on Luxury & heritage.
Marine Serre is a brand founded in 2017 by French designer Marine Serre. With “Regenerated”—creating new garments from used materials—at its core, it incorporat...
Avant-garde & designer
Trends & youth culture
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from MSGM
Marine Serre shows a stronger emphasis on Luxury & heritage.
MSGM shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.