Fashion brands — founded: 1990–1999 · related keyword: Wardrobe basics

ANAP offers free creation that is not bound by rules and the fun of fashion that mixes original elements with various styles.

For adult women who want authenticity in everyday wear, clothing that brings a sense of the season simply by wearing it.

The ambition to improve oneself and the playful spirit of enjoying fashion.

The brand focuses on denim and indigo blue that change beautifully with wear, and pursues the ultimate in simple, basic daily wear.

BENO is a Japanese fashion brand launched in 1999 by Begin Co., Ltd., an apparel company in Sumida, Tokyo. Primarily focused on menswear, it offers clothing and fashion accessories, including tops, outerwear, bottoms, and hats. Its offerings center on basic, versatile trend items suited to a wide range of age groups, styles, and tastes, and it operates in the casual contemporary segment. Its products can still be found through online retailers.

Bikkembergs White Label is a diffusion line of Bikkembergs introduced in 1996 by Belgian designer Dirk Bikkembergs. It focuses on casualwear, footwear, underwear, and accessories for men and women, carrying forward elements derived from the parent brand’s sports and football heritage while centering on a more basic and accessible product range.

Feel at ease just by wearing it.

Basic casual style, authenticity, and versatile clothing

FOR ALL THE BEAUTIFUL.

DEVELOPMENT FROM GOOD'OL GEAR

FRUIT CAKE was an original women’s fashion brand launched in 1997 by the Japanese select shop Cher. Designs were created by Tae Hosoi, Chie Hosoi, Kyoko Takahashi, and others. At price points more accessible than imported items, the brand offered sweet casual styles with a slight twist, centered on basic daily wear. The brand name means “eccentric person” in English slang. The brand went on hiatus following Cher’s 2015 rebranding and has since been discontinued.

A distinctive selection that mixes basic, standard pieces with in-season brands, bringing together JOURNAL STANDARD’s original products and items selected from Japan and abroad. It continually presents global products and information without being limited by category.

TOOL PROJECT

KNOCKER is a basic apparel brand operated by Uni Hosiery Co., Inc., based in Los Angeles, California, USA. Use of the trademark has been documented since 1994. The brand primarily offers socks, hosiery, and underwear for men, women, and children, as well as T-shirts, tank tops, boxers, and athletic socks. It continues to offer products through its official wholesale site. No information has been confirmed about its founder, a specific designer, or an official slogan or concept.

With the sea, sky, and sun

Enjoy fishing life with LUNKER KILLER.

The line offers items for events such as concerts, dining gatherings, and ceremonies. It centers on basic solid colors and incorporates designs with an edge.

Just the right clothes

For your everyday

French casual, naturalness, and gentleness

Fill your life with pride.

Clothing as an extension of everyday life. Centered on menswear-inspired clothing, the brand pursues comfort that keeps garments in the wardrobe.

A place to find your own basics and trend items that help you discover a new side of yourself

We offer a one-of-a-kind original style, with something new to discover every time.

FREE EXPRESSIONS OF CREATIVITY FOR NEW URBAN BASIC

produce basics and classic items but with the Anna Sui twist

THE ART OF FRENCH LIVING

Timeless elegance, with a sense of the moment

Soft. Simple. Sustainable.™

B.YOUNG IS A FEELING

babyGap is a baby and toddler line offered by GAP, an apparel brand originating in San Francisco, United States. It debuted inside GapKids stores in 1990. The line focuses on clothing for newborns through toddlers and also includes shoes and accessories, offering children GAP’s basic casual style. It continues to operate as a division of the GAP brand.

Everyday life with something to enjoy, whatever the weather

French comfy chic

Design built on the everyday