Fashion brands — founded: 2016 · related keyword: Jackets

Kitsch in Luxury

A look that seems ordinary but is never ordinary

URBAN & FEMININE

From the joy of choosing to the pleasure of looking even more beautiful

BETTER THAN LIFE is a functional training wear brand established in Korea in 2016. Its CEO, Lee Dong-hoon, draws on his own experience with exercise and awareness of related challenges to offer apparel centered on slimming sweat suits (sauna suits) designed to promote perspiration. For its signature product, the “Booster Suit,” the company manages everything in-house, from research and development of functional materials to design and production. It currently offers men’s and women’s sweat suits as well as sportswear such as jackets, pants, hoodies, bra tops, and leggings, and has established a sales track record in Korea’s sweat suit market.

Bring authenticity to your outfits.

AUTHENTIC JAPAN DENIMISM

Putting into practice the creation of a brighter future through sustainable clothing production.

Balmain Kids is a children’s clothing line by the French fashion house Balmain, launched in 2016 by creative director Olivier Rousteing. It offers ready-to-wear and accessories for boys, girls, and babies, featuring designs that adapt Balmain signatures such as double-breasted jackets, gold buttons, and embroidery for children. Since then, it has also established an international sales network, including licensed production and distribution and dedicated sections within department stores.

A deliberate balance between sophistication and ease, youthful daring and confident allure.

Leave a Legacy.

Everyday Motion

GRLFRND is a denim line launched by Revolve in Los Angeles. It was introduced in 2016 as the Spring/Summer ’16 collection and offers jeans as its main product, along with denim jackets, shorts, and other items, centered on vintage-style denim produced in LA. Manufacturing by Alliance Apparel has been mentioned, and the line was introduced as Revolve’s first pure denim line.

Black makes women beautiful

By approaching outerwear as a space for technical experimentation, self-expression and contemporary design.

New things grow old, but beautiful things remain beautiful forever.

My shawty is a Japanese womenswear brand launched in 2016 by Sae Miyamoto and others. Focusing on party and occasion dresses, it has offered dresses for special events such as weddings, as well as dresses suitable for everyday wear. The brand now also offers tops, bottoms, jackets and outerwear, bags, accessories, and more. The brand’s operating team oversees its direction, including product planning and design, and sales are primarily through e-commerce.

Natural, yet feminine and cool.

Modern Nostalgia

Olēnich is a womenswear brand launched in 2016 by Ukrainian designer Yana Olēnich. It offers a daily wardrobe as slow fashion, centered on environmentally conscious materials, including trench coats, shirts, and jackets made with eco-leather. In Japanese, it is known as “Olēnich.” In addition, Singular, a womenswear line introduced in 2018 as an offshoot of the Olēnich universe, is also available.

KEEP ON PUSHIN’

RING JACKET MEISTER 206, RING JACKET’s highest-end label, launched in the Fall/Winter 2016 season. RING JACKET is a Japanese menswear brand founded in Osaka in 1954. The label focuses on men’s suits and tailored jackets, producing garments that draw on the sewing and tailoring techniques developed at the company’s own factory. “206” comes from the street address of its Kaizuka factory in Osaka.

Contemporary fatigue (combat clothing for modern everyday life)

Pursuing value through exceptional cost performance for the quality

coucoubebe 75018 is a French fashion brand launched in Paris in 2016 by designer and multidisciplinary artist Kanoush. Focusing primarily on menswear, it offers jackets, T-shirts, trousers, and accessories. Drawing inspiration from politics, society, news, and street art, the brand creates pieces using collage, the reworking of existing garments, and ironic messages. It became known internationally through wearers including A$AP Rocky and Rihanna, and presented its first runway show in Paris in 2025.