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8ON8 vs On: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 8ON8 Swap brands

8ON8

China Founded 2017

Sporty & sportswear · Outdoor & functional · Avant-garde & designer

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Minimal & basics

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 8ON8 (solid line, circles)
  • On (dashed line, squares)
Traits of 8ON8 and On, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 8ON8
  • On
Minimal & basics
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Polished & dressy
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Luxury & heritage
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Avant-garde & designer
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Decoration & playfulness
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Streetwear
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Trends & youth culture
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Sporty & sportswear
8ON8：Relative prominence within the brand
On：Relative prominence within the brand
Outdoor & functional
8ON8：Relative prominence within the brand
On：Relative prominence within the brand

Basic information

Field
8ON8
On
Country China Switzerland
Founded 2017 2010
Category Clothing Footwear
Other categories — Clothing Accessories

— indicates information that is not available.

Brand profiles

Collaborations

8ON8

  • 2025-07-26

    grounds

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

8ON8 collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

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