CHIMI
CHIMI is an eyewear brand founded in Stockholm, Sweden, in 2016 by childhood friends Daniel Djurdjevic and Charlie Lindström. Focusing on sunglasses and eyeglasses, it is built around iconic classic silhouettes while seeking to balance desi...
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CHIMI vs Umbro: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHIMI
Swap brands
Minimal & basics · Outdoor & functional · Polished & dressy
Sporty & sportswear · Trends & youth culture · Streetwear
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
-
Sporty & sportswear
Umbro shows a stronger emphasis
-
Streetwear
Umbro shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHIMI (solid line, circles)
- Umbro (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 2016 | 1924 |
| Category | Eyewear | Clothing |
| Other categories | — | Footwear Lifestyle products |
— indicates information that is not available.
Brand profiles
Umbro
Umbro is a sports brand founded in 1924 in Wilmslow, England, by brothers Harold and Wallace Humphreys. With a focus on football, it offers uniforms, training wear, football boots, various equipment, rugby wear, and other products, and is k...
Brand lines
Collaborations
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