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CLOT vs Fay: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CLOT Swap brands

CLOT

Hong Kong SAR China Founded 2003

Trends & youth culture · Streetwear · Decoration & playfulness

Fay

United States

Outdoor & functional · Luxury & heritage · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    CLOT shows a stronger emphasis

  • Trends & youth culture

    CLOT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CLOT (solid line, circles)
  • Fay (dashed line, squares)
Traits of CLOT and Fay, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CLOT
  • Fay
Minimal & basics
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Polished & dressy
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Luxury & heritage
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Avant-garde & designer
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Decoration & playfulness
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Streetwear
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Trends & youth culture
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Sporty & sportswear
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand
Outdoor & functional
CLOT：Relative prominence within the brand
Fay：Relative prominence within the brand

Basic information

Field
CLOT
Fay
Country Hong Kong SAR China United States
Founded 2003 —
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Accessories

— indicates information that is not available.

Brand profiles

Brand lines

CLOT

  • CLOTTEE

    A diffusion line developed by CLOT to extend the brand’s “East-meets-West” context to the next gener...

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Fay

  • Fay Archive

    A limited-edition project developed from the context of FAY’s archival materials and workwear. Its f...

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  • Fay Junior

    A junior-oriented extension of FAY. Official information presents the brand as comprising three segm...

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Collaborations

CLOT

  • 2025-12-20

    COACH

    CLOT and COACH collaborated on an “East Meets West” theme. Apparel, bags, accessories, and home goods were offered primarily through JUICE.

  • 2025-11-28

    NEIGHBORHOOD

    A joint project with Hong Kong-based CLOT, documented in 2025. Graphics and logos from both brands appear on distressed denim jackets and pants, as well as a bandana-patterned reversible jacket.

  • 2023-03-30

    Timberland

    A collaboration with CLOT for Future73, Timberland’s 50th-anniversary initiative. It featured an apparel capsule reflecting the East Meets West philosophy and a Timberloop-designed Premium 6-Inch Boot.

  • 2021-10-21

    #FR2

    In October 2021, announced a capsule featuring the anti-discrimination message “Racism kills” with CLOT. It included T-shirts, hoodies, caps, and more.

  • 2021-05-29

    Dr. Martens

    The 1461 “cultural remix” model was released, making iconic use of red and blending Chinese design.

  • 2018-07-21

    SUICOKE

    In July 2018, the OLAS-CLTab model featuring CLOT's Alienegra Desert Camo was released. It is characterized by a Vibram sole and a camouflage pattern.

CLOT collaborations

Fay

No information is available.

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