CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs G/FORE: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Decoration & playfulness · Trends & youth culture
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Decoration & playfulness
G/FORE shows a stronger emphasis
-
Trends & youth culture
G/FORE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- G/FORE (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 2011 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
G/FORE
G/FORE is a golf lifestyle brand founded in Los Angeles, California, in 2011 by designer Mossimo Giannulli. Starting with gloves, it now offers shoes, apparel, and accessories, with a focus on connecting life on the course with everyday lif...
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