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CRAFT vs Mercer: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CRAFT Swap brands

CRAFT

Sweden Founded 1977

Sporty & sportswear · Outdoor & functional · Minimal & basics

Mercer

Netherlands Founded 2013

Streetwear · Sporty & sportswear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CRAFT shows a stronger emphasis

  • Outdoor & functional

    CRAFT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CRAFT (solid line, circles)
  • Mercer (dashed line, squares)
Traits of CRAFT and Mercer, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CRAFT
  • Mercer
Minimal & basics
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Polished & dressy
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Luxury & heritage
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Avant-garde & designer
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Decoration & playfulness
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Streetwear
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Trends & youth culture
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Sporty & sportswear
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand
Outdoor & functional
CRAFT：Relative prominence within the brand
Mercer：Relative prominence within the brand

Basic information

Field
CRAFT
Mercer
Country Sweden Netherlands
Founded 1977 2013
Category Clothing Footwear
Other categories Footwear Clothing

— indicates information that is not available.

Brand profiles

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