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ERDEM vs LILY BROWN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: ERDEM Swap brands

ERDEM

United Kingdom Founded 2005

Luxury & heritage · Decoration & playfulness · Avant-garde & designer

LILY BROWN

Japan Founded 2011

Decoration & playfulness · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    ERDEM shows a stronger emphasis

  • Avant-garde & designer

    ERDEM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • ERDEM (solid line, circles)
  • LILY BROWN (dashed line, squares)
Traits of ERDEM and LILY BROWN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • ERDEM
  • LILY BROWN
Minimal & basics
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Polished & dressy
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Luxury & heritage
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Avant-garde & designer
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Decoration & playfulness
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Streetwear
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Trends & youth culture
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Sporty & sportswear
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Outdoor & functional
ERDEM：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand

Basic information

Field
ERDEM
LILY BROWN
Country United Kingdom Japan
Founded 2005 2011
Category Clothing Clothing
Other categories Bags Accessories Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

ERDEM

No information is available.

LILY BROWN

  • LILY BROWN Lingerie

    A spin-off line launched by LILY BROWN in April 2022 as the brand’s first lingerie line. While carry...

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  • L.B CANDY STOCK

    Launched by LILY BROWN as a new line on its third anniversary, this derivative line is centered on e...

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  • L.B DAILY STOCK

    Launched by LILY BROWN as a new line to mark its third anniversary, this offshoot line aims to trans...

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Collaborations

ERDEM

  • 2025-01-29

    Barbour

    Announced on January 29, 2025. The collection focuses on outerwear, including Beauflower and Dhalia, and also features Re-Loved, a regenerated line of 25 Beaufort pieces.

  • 2017-11-02

    H&M

    An ERDEM-signature womenswear collection and its first menswear collection, featuring delicate prints and textiles alongside craft techniques.

ERDEM collaborations

LILY BROWN

  • 2025-09-25

    Anna Sui

    The second collaboration between LILY BROWN and Anna Sui. Announced and released in September 2025, it features a 2025 AW capsule collection with 16 styles.

LILY BROWN collaborations

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