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#FR2 vs ALPHA STYLE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: #FR2 Swap brands

#FR2

Japan Founded 2014

Decoration & playfulness · Streetwear · Trends & youth culture

ALPHA STYLE

Hong Kong SAR China Founded 2017

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    #FR2 shows a stronger emphasis

  • Outdoor & functional

    ALPHA STYLE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • #FR2 (solid line, circles)
  • ALPHA STYLE (dashed line, squares)
Traits of #FR2 and ALPHA STYLE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • #FR2
  • ALPHA STYLE
Minimal & basics
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Polished & dressy
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Luxury & heritage
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Avant-garde & designer
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Decoration & playfulness
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Streetwear
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Trends & youth culture
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Sporty & sportswear
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Outdoor & functional
#FR2：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand

Basic information

Field
#FR2
ALPHA STYLE
Country Japan Hong Kong SAR China
Founded 2014 2017
Category Clothing Clothing
Other categories Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

#FR2

  • #FR2GOLF

    #FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rollout in Ap...

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  • #FR2FISHING

    #FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered on T-shirt...

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ALPHA STYLE

  • AlphaStyle / The KUDUs

    AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), categorized o...

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  • United Society

    United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatile essentia...

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  • APEX

    APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphasizes weath...

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Collaborations

#FR2

  • 2025-10-18

    MIHARA YASUHIRO

    In 2021 and 2022, the brands jointly announced collaborations with atmos under a three-brand billing, featuring “PETERSON” sneakers with rabbit patches. A BLAKEY LOW release is planned for 2025.

  • 2025-04-26

    goyemon

    In April 2025, two styles of setta sandals in #FR2 BLACK and YELLOW were released, based on “unda-雲駄-” and featuring thong straps embroidered with the #FR2 logo.

  • 2025-01-11

    POTR

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

  • 2024-04-20

    PUMA

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2024-04-20

    atmos pink

    In April 2024, PUMA × atmos pink × #FR2梅 released women's sneakers featuring a platform-soled CALI WEDGE-style design and a 3D rabbit motif.

  • 2023-01-14

    XLARGE

    The seventh installment, on January 14, 2023, featured a diverse lineup, including a boa fleece hooded jacket and cargo pants, as well as first-time offerings.

#FR2 collaborations

ALPHA STYLE

No information is available.

Brands similar to #FR2

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