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fragment design vs THREE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: fragment design Swap brands

fragment design

Japan Founded 2003

Streetwear · Minimal & basics · Trends & youth culture

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Polished & dressy.

Different traits

  • Streetwear

    fragment design shows a stronger emphasis

  • Avant-garde & designer

    fragment design shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • fragment design (solid line, circles)
  • THREE (dashed line, squares)
Traits of fragment design and THREE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • fragment design
  • THREE
Minimal & basics
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Polished & dressy
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Luxury & heritage
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Avant-garde & designer
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Decoration & playfulness
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Streetwear
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Trends & youth culture
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Sporty & sportswear
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand
Outdoor & functional
fragment design：Relative prominence within the brand
THREE：Relative prominence within the brand

Basic information

Field
fragment design
THREE
Country Japan Japan
Founded 2003 2009
Category Clothing Beauty and cosmetics
Other categories Accessories Footwear Lifestyle products Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

fragment design

  • FRGMTmini

    FRGMTmini is a line focused primarily on kidswear, launched as a spin-off of Hiroshi Fujiwara’s frag...

    View more

THREE

Collaborations

fragment design

  • 2026-02-12

    Nike

    A recent example of a collaboration between fragment design (Hiroshi Fujiwara) and Nike. A limited collaboration incorporating FRAGMENT design into Devin Booker’s “Book 2” signature shoe is scheduled to launch in February 2026.

  • 2026-02-11

    Seiko

    A collaboration with fragment design, the “Metronome Watch Fragment Edition” was announced and released on 2026/02/11 as a special model with a metronome function.

  • 2025-11-08

    UNDERCOVER

    In November 2025, released a capsule collection with fragment design.

  • 2021-08-24

    sacai

    In 2021, LDWaffle sneakers were released in a three-way collaboration with Nike. They feature a double tongue and double Swoosh.

  • 2020-02

    Converse

    A triple collaboration launched alongside Moncler (around February 2020). The Chuck Taylor Low, fragment design’s first public release, featured hand-stitched-style panels and triple branding on the heel.

  • 2018-12-22

    #FR2

    To commemorate the opening of the #FR2 Okinawa store in December 2018, T-shirts and hoodies featuring logos and lightning motifs were released in collaboration with fragment design.

fragment design collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

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