FRGMT
FRGMT is a design label and project launched by Hiroshi Fujiwara in Tokyo in 2003. Using its lightning bolt logo as an emblem, it works primarily in fashion-related product design and creative direction, while also spanning music, art, and...
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FRGMT vs Floyd: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: FRGMT
Swap brands
Streetwear · Minimal & basics · Trends & youth culture
Streetwear · Decoration & playfulness · Outdoor & functional
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
- Both brands show traits of Minimal & basics.
Different traits
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Decoration & playfulness
Floyd shows a stronger emphasis
-
Outdoor & functional
Floyd shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- FRGMT (solid line, circles)
- Floyd (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Germany |
| Founded | 2003 | 2019 |
| Category | Clothing | Bags |
| Other categories | Lifestyle products Art projects | — |
— indicates information that is not available.
Brand profiles
Floyd
Floyd, founded in Munich, Germany, in 2019 by Bernd Georgi and Horst Kern, is a travel case brand. Inspired by the skateboarding culture of Venice Beach in the 1970s, it offers suitcases, bags, caps, and accessories. Its official slogan is...
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