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GU vs A.P.C.: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

A.P.C.

France Founded 1987

Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Minimal & basics

    A.P.C. shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • A.P.C. (dashed line, squares)
Traits of GU and A.P.C., shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • A.P.C.
Minimal & basics
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
A.P.C.：Relative prominence within the brand

Basic information

Field
GU
A.P.C.
Country Japan France
Founded 2006 1987
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

A.P.C.

  • A.P.C. GOLF

    A.P.C. GOLF is a golf-oriented lifestyle sub-line derived from A.P.C. Its launch was rooted in found...

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  • A.P.C. Kids

    A.P.C. Kids is a children’s line that reinterprets A.P.C.’s minimalist, polished French casual aesth...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

A.P.C.

  • 2026-03-10

    FREAK'S STORE

    FREAK’S STORE created an exclusive version of A.P.C.’s classic logo-embroidered T-shirt. It announced two styles, “BRODE T-SHIRTS” and “RUE MADAME T-SHIRTS,” with adjusted embroidery colors and silhouettes, and said sales would begin in mid-March.

  • 2025-12-12

    Gregory

    The A.P.C. and Gregory collaboration released three types of durable nylon bags in December 2025 under the “Urban Hiking” concept.

  • 2025-10-02

    Marc Jacobs

    Marc Jacobs × A.P.C. released a capsule collection of 26 styles, including bags and denim, themed around college and prep, on October 2, 2025.

  • 2025-04-05

    ASICS

    A.P.C. and ASICS collaborated on GEL-SONOMA in 2022 and a tennis collection in 2025, offering sneakers and apparel for a head-to-toe look.

  • 2024-12-26

    Barbour

    The first collaboration between A.P.C. and Barbour took place at the end of 2024. It features fishing jackets based on the Barbour Spey, denim work jackets, T-shirts, and other items.

  • 2024-06-20

    Topologie

    The 2024 collaboration between A.P.C. and Topologie comprises 10 pieces. It features a range of utility items, including straps, bags, and phone cases.

A.P.C. collaborations

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