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GU vs COOHEM: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

COOHEM

Japan Founded 2010

Polished & dressy · Minimal & basics · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Avant-garde & designer

    COOHEM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • COOHEM (dashed line, squares)
Traits of GU and COOHEM, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • COOHEM
Minimal & basics
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
COOHEM：Relative prominence within the brand

Basic information

Field
GU
COOHEM
Country Japan Japan
Founded 2006 2010
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

COOHEM

  • STANDARD OF COOHEM

    STANDARD OF COOHEM is a concept line launched by COOHEM in early spring 2015, positioned as the bran...

    View more
  • COOHEM MENS

    COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016. While ca...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

COOHEM

  • 2018-04-20

    Onitsuka Tiger

    A collaboration between COOHEM and NIPPON MADE, featuring items such as FABRE NIPPON with knit tweed uppers.

COOHEM collaborations

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