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GU vs #FR2: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

#FR2

Japan Founded 2014

Decoration & playfulness · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    #FR2 shows a stronger emphasis

  • Decoration & playfulness

    #FR2 shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • #FR2 (dashed line, squares)
Traits of GU and #FR2, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • #FR2
Minimal & basics
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
#FR2：Relative prominence within the brand

Basic information

Field
GU
#FR2
Country Japan Japan
Founded 2006 2014
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

#FR2

  • #FR2GOLF

    #FR2GOLF is a golf-specific line derived from the streetwear brand #FR2, and began its rollout in Ap...

    View more
  • #FR2FISHING

    #FR2FISHING is a name used for a fishing-oriented derivative collection of #FR2, centered on T-shirt...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

#FR2

  • 2025-10-18

    MIHARA YASUHIRO

    In 2021 and 2022, the brands jointly announced collaborations with atmos under a three-brand billing, featuring “PETERSON” sneakers with rabbit patches. A BLAKEY LOW release is planned for 2025.

  • 2025-04-26

    goyemon

    In April 2025, two styles of setta sandals in #FR2 BLACK and YELLOW were released, based on “unda-雲駄-” and featuring thong straps embroidered with the #FR2 logo.

  • 2025-01-11

    POTR

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

  • 2024-04-20

    PUMA

    In April 2024, PUMA, atmos pink, and #FR2梅 released CALI WEDGE-style sneakers featuring a 3D “rabbit” motif as the third installment of their three-way collaboration.

  • 2024-04-20

    atmos pink

    In April 2024, PUMA × atmos pink × #FR2梅 released women's sneakers featuring a platform-soled CALI WEDGE-style design and a 3D rabbit motif.

  • 2023-01-14

    XLARGE

    The seventh installment, on January 14, 2023, featured a diverse lineup, including a boa fleece hooded jacket and cargo pants, as well as first-time offerings.

#FR2 collaborations

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