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HTC vs UNITED TOKYO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HTC Swap brands

HTC

United States Founded 2000

Decoration & playfulness · Streetwear · Luxury & heritage

UNITED TOKYO

Japan Founded 2015

Trends & youth culture · Minimal & basics · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    UNITED TOKYO shows a stronger emphasis

  • Polished & dressy

    UNITED TOKYO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HTC (solid line, circles)
  • UNITED TOKYO (dashed line, squares)
Traits of HTC and UNITED TOKYO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HTC
  • UNITED TOKYO
Minimal & basics
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Polished & dressy
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Luxury & heritage
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Avant-garde & designer
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Decoration & playfulness
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Streetwear
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Trends & youth culture
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Sporty & sportswear
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand
Outdoor & functional
HTC：Relative prominence within the brand
UNITED TOKYO：Relative prominence within the brand

Basic information

Field
HTC
UNITED TOKYO
Country United States Japan
Founded 2000 2015
Category Accessories Clothing
Other categories Clothing Bags Accessories Footwear Wallets

— indicates information that is not available.

Brand profiles

Brand lines

HTC

  • HTC EURO

    HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. I...

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  • HTC BLACK

    HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicat...

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  • HTC SUNSET GOODS

    HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort l...

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UNITED TOKYO

No information is available.

Collaborations

HTC

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME, HTC, PENDLETON, and VANSON LEATHERS, featuring studded belts and bags.

HTC collaborations

UNITED TOKYO

  • 2025-09-12

    ITTI

    A special-order collection with ITTI commemorating the 10th anniversary of UNITED TOKYO’s founding. Made with rare leather and crocodile leather, the collection features functional, refined key rings, coin card wallets, and compact wallets.

  • 2025

    KAPOK KNOT

    A thin kapok item from an ongoing joint project with KAPOK KNOT, apparently corresponding to a third installment. An innerwear/mid-layer-type product measuring approximately 3 mm and weighing approximately 300 g, promoting the warmth of down, was offered on Makuake, but its official name and release date remain unconfirmed.

  • 2024-09-12

    YOHEI OHNO

    A womenswear collaboration that reconstructs YOHEI OHNO’s signature elements from UNITED TOKYO’s perspective. The collection includes an X-shirred dress, a cropped blouse reworking the Takarazuka shirt, and a skirt designed to be worn as part of a set.

  • 2023-08-24

    WILD THINGS

    The first collaboration with WILD THINGS. UNITED TOKYO reinterprets functional details rooted in fishing and military styles through a fashion-forward lens, offering five styles in total, including a water-repellent nylon blouson, T-shirts, and easy pants.

  • 2021-07-02

    Relier81

    The second collaboration with Relier81. Deadstock obi belts from the 1980s are reconstructed by hand to create the OBI Square Asym Sandals, featuring an asymmetrical structure incorporating finger hooks, and offered in limited quantities.

  • 2020-11-16

    CANOTWAIT_

    A limited capsule collection commemorating the opening of the UNITED TOKYO Shanghai Xintiandi store. It combines CANOTWAIT_'s street sensibility with UNITED TOKYO's fashion-forward aesthetic, offering shirts, dresses, hoodies, pants, and more for men and women.

UNITED TOKYO collaborations

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