On vs Aesop: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Aesop

Australia Founded 1987

Polished & dressy · Minimal & basics · Luxury & heritage

Similarities and differences

Shared traits

Both brands show traits of Polished & dressy.
Both brands show traits of Minimal & basics.

Different traits

Sporty & sportswear
On shows a stronger emphasis
Outdoor & functional
On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

On (solid line, circles)
Aesop (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

On
Aesop

Minimal & basics: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Polished & dressy: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Luxury & heritage: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Avant-garde & designer: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Decoration & playfulness: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Streetwear: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Trends & youth culture: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Sporty & sportswear: On：Relative prominence within the brand

Aesop：Relative prominence within the brand
Outdoor & functional: On：Relative prominence within the brand

Aesop：Relative prominence within the brand

Basic information

Field	On	Aesop
Country	Switzerland	Australia
Founded	2010	1987
Category	Footwear	Beauty and cosmetics
Other categories	Clothing Accessories	Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

On

Switzerland Founded 2010

On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...

Compare On with other brands View brand profile View similar brands

Aesop

Australia Founded 1987

Aesop is a luxury skincare brand founded by hairdresser Dennis Paphitis in Melbourne, Australia, in 1987. Its offerings center on skincare, haircare, body care, fragrance, and homewares, and it is characterized by carefully selected formula...

Compare Aesop with other brands View brand profile View similar brands

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