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On vs dunhill: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

dunhill

United Kingdom Founded 1893

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Luxury & heritage

    dunhill shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • dunhill (dashed line, squares)
Traits of On and dunhill, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • dunhill
Minimal & basics
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
dunhill：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
dunhill：Relative prominence within the brand

Basic information

Field
On
dunhill
Country Switzerland United Kingdom
Founded 2010 1893
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Eyewear Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

dunhill

  • 2023-09

    The Elder Statesman

    An ongoing partnership with The Elder Statesman as a co-branding project. A follow-up partnership after Fear of God was slated to launch in September 2023, with knitwear-centered craftsmanship at its core.

  • 2020

    Fear of God

    The dunhill collaboration with Fear of God is mentioned in connection with co-branded products in 2020. It reflects how the LA-based luxury brand with a streetwear leaning contributed to shaping dunhill’s smart-casual direction.

dunhill collaborations

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