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On vs Hogan: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Hogan

Italy Founded 1986

Minimal & basics · Polished & dressy · Sporty & sportswear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

Trait comparison

  • On (solid line, circles)
  • Hogan (dashed line, squares)
Traits of On and Hogan, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Hogan
Minimal & basics
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Hogan：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Hogan：Relative prominence within the brand

Basic information

Field
On
Hogan
Country Switzerland Italy
Founded 2010 1986
Category Footwear Footwear
Other categories Clothing Accessories Bags Accessories Eyewear

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Hogan

  • Hogan Rebel

    HOGAN REBEL is a sneaker-focused collection announced in 2008 as a spin-off line of Hogan. From its ...

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  • Hogan Interactive

    Hogan Interactive is a signature classic sneaker family from Hogan, introduced in 1997. Characterize...

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  • Hogan H365

    Hogan H365 is a sneaker family designation that Hogan has continued to use in recent years, with off...

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  • Hogan 3R

    Hogan 3R is the name of a sustainability-oriented series centered on Recycle, Reuse, and Reduce. Int...

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  • Hogan Junior

    “Hogan Junior” is a line designation used by Hogan for its offerings for children, referring to a ra...

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  • Hogan Eyewear

    Hogan Eyewear is the designation for a sunglasses/eyewear line that Hogan began developing in 2009 u...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Hogan

No information is available.

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