PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
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PHI vs John Richmond: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
Swap brands
Polished & dressy · Minimal & basics
Decoration & playfulness · Streetwear · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
John Richmond shows a stronger emphasis
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Streetwear
John Richmond shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- John Richmond (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 2018 | 1987 |
| Category | Clothing | Clothing |
| Other categories | — | Bags Accessories Footwear Eyewear Fragrance |
— indicates information that is not available.
Brand profiles
John Richmond
John Richmond is a fashion brand launched in London in 1987 by British designer John Richmond. With music culture rooted in rock and punk as its backdrop, it focuses on menswear and womenswear and also offers childrenswear, accessories, eye...
Brand lines
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