Roots
Roots is a lifestyle brand founded in Toronto, Canada, in 1973 by Michael Budman and Don Green. With apparel for women, men, and children as its main focus, it offers a wide range of products, including leather goods, footwear, accessories,...
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Roots vs PHI: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Roots
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Outdoor & functional · Sporty & sportswear · Polished & dressy
Polished & dressy · Minimal & basics
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Outdoor & functional
Roots shows a stronger emphasis
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Sporty & sportswear
Roots shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Roots (solid line, circles)
- PHI (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Canada | Sweden |
| Founded | 1973 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | — |
— indicates information that is not available.
Brand profiles
PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
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