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SKIMS vs emmi: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SKIMS Swap brands

SKIMS

United States Founded 2019

Trends & youth culture · Minimal & basics · Sporty & sportswear

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Trends & youth culture

    SKIMS shows a stronger emphasis

  • Streetwear

    emmi shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SKIMS (solid line, circles)
  • emmi (dashed line, squares)
Traits of SKIMS and emmi, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SKIMS
  • emmi
Minimal & basics
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Polished & dressy
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Luxury & heritage
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Avant-garde & designer
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Decoration & playfulness
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Streetwear
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Trends & youth culture
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Sporty & sportswear
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand
Outdoor & functional
SKIMS：Relative prominence within the brand
emmi：Relative prominence within the brand

Basic information

Field
SKIMS
emmi
Country United States Japan
Founded 2019 2015
Category Clothing Clothing
Other categories Accessories Footwear Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SKIMS

  • SKIMS Mens

    Launched in October 2023 as SKIMS’s official men’s line, SKIMS Mens extends the brand’s solutions‑or...

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  • NikeSKIMS

    Announced February 18, 2025, NikeSKIMS is a new co‑created brand from NIKE, Inc. and SKIMS that offe...

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  • SKIMS Beauty

    SKIMS Beauty is SKIMS’ beauty and fragrance business arm established under the SKIMS name. SKIMS con...

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emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

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  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

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Collaborations

SKIMS

  • 2021-11-09

    Fendi

    “FENDI × SKIMS.” Co-designed by Kim Jones (Fendi) and Kim Kardashian (SKIMS), the collection brings together shapewear, lingerie, RTW, and more in a single large-scale capsule.

SKIMS collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

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