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SKIMS vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SKIMS Swap brands

SKIMS

United States Founded 2019

Trends & youth culture · Minimal & basics · Sporty & sportswear

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    SKIMS shows a stronger emphasis

  • Trends & youth culture

    SKIMS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SKIMS (solid line, circles)
  • POTR (dashed line, squares)
Traits of SKIMS and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SKIMS
  • POTR
Minimal & basics
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
SKIMS：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
SKIMS
POTR
Country United States Japan
Founded 2019 2021
Category Clothing Bags
Other categories Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SKIMS

  • SKIMS Mens

    Launched in October 2023 as SKIMS’s official men’s line, SKIMS Mens extends the brand’s solutions‑or...

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  • NikeSKIMS

    Announced February 18, 2025, NikeSKIMS is a new co‑created brand from NIKE, Inc. and SKIMS that offe...

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  • SKIMS Beauty

    SKIMS Beauty is SKIMS’ beauty and fragrance business arm established under the SKIMS name. SKIMS con...

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POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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Collaborations

SKIMS

  • 2021-11-09

    Fendi

    “FENDI × SKIMS.” Co-designed by Kim Jones (Fendi) and Kim Kardashian (SKIMS), the collection brings together shapewear, lingerie, RTW, and more in a single large-scale capsule.

SKIMS collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

Brands similar to SKIMS

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Brands similar to POTR

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