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SUBU vs kolor: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

kolor

Japan Founded 2004

Avant-garde & designer · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    kolor shows a stronger emphasis

  • Outdoor & functional

    SUBU shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • kolor (dashed line, squares)
Traits of SUBU and kolor, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • kolor
Minimal & basics
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
kolor：Relative prominence within the brand

Basic information

Field
SUBU
kolor
Country Japan Japan
Founded 2016 2004
Category Footwear Clothing
Other categories — Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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kolor

  • kolor BEACON

    kolor BEACON is a menswear-focused sub-line that emerged from kolor, led by Junichi Abe, and launche...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

kolor

  • 2025-12-10

    Champion

    In December 2025, the brand released three styles based on REVERSE WEAVE® (a crewneck, a hoodie, and pants) in its first collaboration with Champion. Bold prints are a defining feature.

  • 2021-01-09

    UNDERCOVER

    For UNDERCOVER’s 30th anniversary, five brands reinterpreted its classic leather-sleeve down jacket. kolor provided an adapted model. Released in January 2021.

  • 2020-08-29

    LOOPWHEELER

    Collaboration sweatshirts went on sale exclusively at kolor stores starting August 29, 2020. They feature retro katakana logos of both brands and name-tag-style graphics.

  • 2020-05-29

    New Era

    In 2020, a kolor collaboration cap was released in limited quantities as part of a special-order project for District UNITED ARROWS’ 20th anniversary. Special embroidery is a key feature.

  • 2020-05-29

    District UNITED ARROWS

    A special-order project commemorating the 20th anniversary of District UNITED ARROWS. A kolor × New Era cap was released.

  • 2019-11-22

    PORTER

    To commemorate the opening of the new Shibuya PARCO store in 2019, a limited release of the first collaboration model, “Helmet Bag Mini,” was made with PORTER.

kolor collaborations

Brands similar to SUBU

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Brands similar to kolor

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