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Fay vs thisisneverthat: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Fay Swap brands

Fay

United States

Outdoor & functional · Luxury & heritage · Polished & dressy

thisisneverthat

South Korea Founded 2010

Streetwear · Trends & youth culture · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    thisisneverthat shows a stronger emphasis

  • Trends & youth culture

    thisisneverthat shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Fay (solid line, circles)
  • thisisneverthat (dashed line, squares)
Traits of Fay and thisisneverthat, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Fay
  • thisisneverthat
Minimal & basics
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Polished & dressy
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Luxury & heritage
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Avant-garde & designer
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Decoration & playfulness
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Streetwear
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Trends & youth culture
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Sporty & sportswear
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand
Outdoor & functional
Fay：Relative prominence within the brand
thisisneverthat：Relative prominence within the brand

Basic information

Field
Fay
thisisneverthat
Country United States South Korea
Founded — 2010
Category Clothing Clothing
Other categories Accessories Bags Accessories Footwear Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Fay

  • Fay Archive

    A limited-edition project developed from the context of FAY’s archival materials and workwear. Its f...

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  • Fay Junior

    A junior-oriented extension of FAY. Official information presents the brand as comprising three segm...

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thisisneverthat

No information is available.

Collaborations

Fay

No information is available.

thisisneverthat

  • 2025-11

    New Era

    thisisneverthat × New Era (November 2025). Presented as an ongoing collaboration for Fall/Winter 25, with a seasonal cap lineup.

  • 2023-09-22

    Champion

    thisisneverthat × Champion (third installment). Champion Japan’s official news explicitly states a 9/22 release, with a lineup that includes Reverse Weave hoodies, crewnecks, and pants, as well as a velour set-up, LS T-shirts, beanies, and more.

  • 2023-01-14

    SUICOKE

    Beige-toned suede PEPPER/BOWER boots were released in January 2023, followed by TNT-DECO-Cab, based on MOTO-Cab, in June 2025.

  • 2021-11-04

    Converse

    A collaboration with thisisneverthat (November 2021). Chuck 70, One Star, and apparel were reimagined with faded treatments and vintage-finish textures to create a worn-in look.

  • Alpha Industries

    The collaboration with Thisisneverthat is listed in Alpha Industries’ official collaborations menu. The project brings together Korean streetwear and Alpha’s military heritage, but the product name and date cannot be confirmed in RAW.

  • Timberland

    A collaboration with thisisneverthat listed in Timberland’s official archive. Although the collaboration between the brands is confirmed, RAW has not retrieved the release year, specific model name, or product lineup.

thisisneverthat collaborations

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