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Umbro vs LIU JO: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Umbro Swap brands

Umbro

United Kingdom Founded 1924

Sporty & sportswear · Trends & youth culture · Streetwear

LIU JO

Italy Founded 1995

Trends & youth culture · Decoration & playfulness · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    Umbro shows a stronger emphasis

  • Streetwear

    Umbro shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Umbro (solid line, circles)
  • LIU JO (dashed line, squares)
Traits of Umbro and LIU JO, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Umbro
  • LIU JO
Minimal & basics
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Polished & dressy
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Luxury & heritage
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Avant-garde & designer
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Decoration & playfulness
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Streetwear
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Trends & youth culture
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Sporty & sportswear
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand
Outdoor & functional
Umbro：Relative prominence within the brand
LIU JO：Relative prominence within the brand

Basic information

Field
Umbro
LIU JO
Country United Kingdom Italy
Founded 1924 1995
Category Clothing Clothing
Other categories Footwear Lifestyle products Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Wallets

— indicates information that is not available.

Brand profiles

Brand lines

Umbro

  • Umbro Speciali

    Umbro Speciali is Umbro's long-running football-boot family, introduced globally in 1992 and origina...

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  • Umbro Pro Training

    Umbro Pro Training is Umbro’s performance-focused training range. Reintroduced as a universal Pro Tr...

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  • Umbro Teamwear

    Umbro Teamwear is the brand’s continuous kit and team-equipment range supplying professional clubs, ...

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LIU JO

  • Liu Jo Uomo

    A men's line derived from LIU JO's main womenswear line. The official Main Collections presents it a...

  • Liu Jo Under-16

    A junior-oriented line derived from LIU JO. Officially presented as Under-16 Collections, it combine...

  • Liu Jo Luxury

    A distinct line driving LIU JO’s lifestyle expansion. On its official website, it is presented as Li...

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  • Liu Jo Lingerie & Loungewear

    A line that extends LIU JO’s women’s range into lingerie and loungewear. The official Lingerie & Lou...

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  • Liu Jo Beachwear

    A line extending LIU JO’s main womenswear line into beachside use. The official Beachwear Collection...

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  • Liu Jo Sportswear

    A line that adds a more active everyday-wear layer to LIU JO’s main womenswear line. The official pa...

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  • My Liu Jo Essential

    A derived line listed under shoes under the name My Liu Jo Essential. The official menu displays it ...

Collaborations

Umbro

  • 2026-07-31

    FREAK'S STORE

    A special-order collection listed in the official feature lineup as “UMBRO 26FW Collection.” It can be confirmed as a product group from a different season than the Spring/Summer 2025 project, but the specific items and individual release dates are not clear from the listing.

  • 2024-03

    Palace Skateboards

    Announced for release in March 2024 as “PALACE UMBRO.” The release date and time are listed on Palace’s official page, but item details could not be determined from the source excerpt obtained.

  • 2017-02-05

    Off-White

    A capsule collection featuring punk/patchwork-inspired motifs and highlighting the double diamond logo was released at select retailers in 2017.

Umbro collaborations

LIU JO

No information is available.

Brands similar to Umbro

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