Fashion brand directory szu
Page language: English

Umbro vs Norse Projects: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Umbro Swap brands

Umbro

United Kingdom Founded 1924

Sporty & sportswear · Trends & youth culture · Streetwear

Norse Projects

Denmark Founded 2004

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Umbro shows a stronger emphasis

  • Streetwear

    Umbro shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Umbro (solid line, circles)
  • Norse Projects (dashed line, squares)
Traits of Umbro and Norse Projects, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Umbro
  • Norse Projects
Minimal & basics
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Polished & dressy
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Luxury & heritage
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Avant-garde & designer
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Decoration & playfulness
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Streetwear
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Trends & youth culture
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Sporty & sportswear
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand
Outdoor & functional
Umbro：Relative prominence within the brand
Norse Projects：Relative prominence within the brand

Basic information

Field
Umbro
Norse Projects
Country United Kingdom Denmark
Founded 1924 2004
Category Clothing Clothing
Other categories Footwear Lifestyle products Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

Umbro

  • Umbro Speciali

    Umbro Speciali is Umbro's long-running football-boot family, introduced globally in 1992 and origina...

    View more
  • Umbro Pro Training

    Umbro Pro Training is Umbro’s performance-focused training range. Reintroduced as a universal Pro Tr...

    View more
  • Umbro Teamwear

    Umbro Teamwear is the brand’s continuous kit and team-equipment range supplying professional clubs, ...

    View more

Norse Projects

No information is available.

Collaborations

Umbro

  • 2026-07-31

    FREAK'S STORE

    A special-order collection listed in the official feature lineup as “UMBRO 26FW Collection.” It can be confirmed as a product group from a different season than the Spring/Summer 2025 project, but the specific items and individual release dates are not clear from the listing.

  • 2024-03

    Palace Skateboards

    Announced for release in March 2024 as “PALACE UMBRO.” The release date and time are listed on Palace’s official page, but item details could not be determined from the source excerpt obtained.

  • 2017-02-05

    Off-White

    A capsule collection featuring punk/patchwork-inspired motifs and highlighting the double diamond logo was released at select retailers in 2017.

Umbro collaborations

Norse Projects

  • 2023-06-12

    New Era

    Norse Projects × New Era × Kvadrat (June 12, 2023). A collaboration incorporating Kvadrat textiles, presenting hats and caps centered on the 59FIFTY Retro Crown.

Norse Projects collaborations

Brands similar to Umbro

View all

Brands similar to Norse Projects

View all