YOKE
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Compare brand traits, similarities and differences.
Minimal & basics · Polished & dressy · Avant-garde & designer
Streetwear · Avant-garde & designer · Decoration & playfulness
YOKE shows a stronger emphasis
FOO AND FOO shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2018 | 2017 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Lifestyle products |
— indicates information that is not available.
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
FOO AND FOO is a gender-fluid streetwear brand founded by Elizabeth Hilfiger in Los Angeles in 2017. The brand name derives from a childhood nickname, and the brand was conceived as a “playground” for creators to exchange ideas. It presents...
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share streetwear influences and designer-led expression.
The brands share playful expression and streetwear influences.
The brands share playful expression and streetwear influences.
The brands share playful expression and connections to youth culture.
The brands share playful expression and streetwear influences.
The brands share playful expression and streetwear influences.
The brands share streetwear influences and designer-led expression.
The brands share playful expression and streetwear influences.
The brands share streetwear influences and concept-driven design.
The brands share streetwear influences and designer-led expression.
The brands share playful expression and designer-led expression.
The brands share playful expression and streetwear influences.