Fashion brands — country: Germany | Page 7

Be a young fashion star!

As protective as armor, as comfortable as sweatpants

Functionality in every fiber

HUGO Your Way

A new brand line focused on denim and self-expression, connected with youth culture.

HUGO RED is a brand line under the HUGO brand, which is part of HUGO BOSS, a company based in Metzingen, Germany. Established in 1993, HUGO is a brand aimed at younger consumers. In 2024, its existing product range was reorganized as HUGO RED, with a strong emphasis on street tailoring. Official materials describe HUGO as built around individuality and self-expression under the slogan “HUGO your way,” and HUGO RED is positioned as the current line carrying on that context.

Be a fashion star!

HEROES WEAR HAIX

hajo – wear the joy of life!

Tradition since 1912 combined with design from 2021!

BORN IN BAVARIA – WORN AROUND THE WORLD

THE ART OF PATINA

Creativity knows no bounds

Companions for a lifetime

Hatline Lab — redefining headwear, inspired by the past.

Trousers specialist since 1972.

FINEST HANDCRAFT SINCE 1879

inspired by hamburg, designed in hamburg.

100% HANDCRAFTED WOOD FRAMES

Awaken emotions!

Hugo Boss is a fashion and lifestyle company founded by Hugo Ferdinand Boss in Metzingen, Germany, in 1924. Today, it operates BOSS as its core brand and HUGO, a brand for younger consumers launched in 1993, offering women’s and men’s apparel, footwear, and accessories worldwide. The company officially positions itself as aiming to become a global brand platform in the premium segment, with quality, innovation, and sustainability as shared standards, while expanding its brand portfolio through the introduction of new lines such as HUGO BLUE. It operates in 128 countries through approximately 8,000 points of sale and celebrated its 100th anniversary in 2024.

INTENSIVE MOISTURE – NOTICEABLE FRESHNESS.

Standard sneakers made with natural materials

INNERRAUM IS A NEW FORM OF LANGUAGE TRANSLATED INTO INDIVIDUAL POLYPHONIC OBJECTS.

Open Eyes. Open Minds.

Jil Sander is a luxury brand dedicated to modern design and innovation.

pure and essential luxury

The + added to the Jil Sander logo signifies honest, high-performance fabrics that are often organic or natural. It signifies pure, honest, functional design.

JEANS FOR FUTURE

JOOP! LIVING is the home collection of the German fashion brand JOOP!. Founded in Hamburg in 1986 by designer Wolfgang Joop, JOOP! offers its “Living” line for living rooms, bedrooms, and bathrooms. Around 2008, under creative director Dirk Schönberger, the collections expanded to include textiles and accessories for living spaces, lamps, and items such as bathrobes and towels. New collections are still announced on the official JOOP! website.

JOY OF LIFE is a womenswear brand line by hajo-Strick GmbH, based in Weiden, Germany. As hajo’s collection for women, it offers knitwear, as well as blouses, shirts, dresses, trousers, jackets, and other items. It was also presented as a womenswear line in the Autumn/Winter 2023/24 introduction, and in 2025 the womenswear section at the company’s showroom was designated “Joy of Life.”

Inspired by the elegant clarity of Japanese design culture, the styles combine a minimalist aesthetic with modern comfort and practical functionality.

Japan RE is a bag collection offered by the German bag brand Aunts & Uncles. It is listed in the brand’s official online shop as one of its lines and includes items such as backpacks and shoulder bags. The products use the independently developed “a/u REnuno” fabric, made with GRS-certified recycled nylon. The collection also includes models with a water-repellent finish or PFAS-free coating, as well as models with recycled polyester lining and leather components.

Japan RE lite is a bag series by the German bag brand Aunts & Uncles. It features lightweight, durable recycled nylon and includes shoulder bags, crossbody bags, backpacks, travel bags, and other styles. The series-specific fabric uses GRS-certified recycled nylon and has water-repellent properties from a PFAS-free PU coating. The lining is also made from recycled polyester.

JOOP! is confidence, sexiness and style that lasts.

CLASSIC FINESSE – TRADITION MEETS INNOVATION

JustPure is a collection by Harbour 2nd, a bag brand based in Hamburg, Germany. Harbour 2nd began in Hamburg in 2014 and offers leather bags, wallets, and other items. JustPure offers leather goods such as shoulder bags, handbags, and wallets made using materials including chrome-free cowhide. No founding year or independent founder or designer for JustPure has been confirmed.

Knirps, the original

DREAMED IN BERLIN HANDMADE IN ITALY

WE TRAVEL TO KNOW OUR OWN GEOGRAPHY

LEUCHTFEUER is a family-run knitwear brand founded in Germany in 1956 by Adolf Grohmann and his wife. It offers knit hats, socks, scarves, and other items, focusing on maritime-style sweaters known as Troyers. The brand continues to produce its goods in Germany and manages quality from yarn to finished product.

BASED ON A TRUE STORY

COLORFUL YOUR LIFE.

Upcycling-oriented kidswear that makes use of surplus fabrics from the adult line. It emphasizes small-batch production in Germany and handwork, bringing A Kind of Guise’s material reuse and careful construction to clothing for children.

Own the Moments

LOQI is an everyday canvas.

To clad our interior shell by layering us for any exchange with the exterior; one must be patient. Patience here means the dissection of the human form, in all its splendour and fascinating flaws.

Own the Moments

As the world's leading luxury eyewear manufacturer, LOTOS has long recognized that luxury means offering the best of the best – rare and precious items that captivate the viewer on sight.

Lousy Livin is an underwear and skate-related brand from Hamburg, Germany. In 2012, artist and illustrator Stefan Marx and Pitt Feil co-founded it, building on the legacy of Cleptomanicx. The brand focuses on boxer shorts, trunks, and socks, and also offers pajamas, bed linen, apparel, and other items. It also develops collaborations centered on prints featuring Marx’s drawings.