Fashion brands — country: Japan | Page 71

The concept is to support adult women who want to keep enjoying cuteness at any age, feel inspired by adult feminine fashion, and hold on to what they love while valuing their own preferences.

Dress for important days with care, in your own way.

Nena means “beloved person,” “beautiful woman,” or “little girl” in Spanish. Takako Kaneko, who had also long modeled for EGO TRIPPING’s women’s line, served as director, proposing multifaceted “feminine” styles centered on her sensibility. The line pursued EGO TRIPPING’s concept of “deepened craftsmanship” from a woman’s perspective, expressing a powerful beauty that stays true to individual tastes, unconstrained by age, appearance, or trends.

Nerd out XU is a unisex select shop that began operating in 2025 following the renaming and renewal of Never mind the XU. Derived from XU, it offers a selection of fashion products primarily from across Asia, including Korea and China, incorporating nerd-inspired elements. Its offerings include clothing, bags, shoes, hats, and accessories.

MOTOR STYLE LEATHER GOODS

Never mind the XU / Chikashitsu+ is a fashion select shop operating in Japan. It brings together two shop concepts and selects brands from Japan and abroad, mainly across Asia, while also offering its own clothing. Centered on unisex styles, it carries a wide range of styles, including streetwear and casualwear, and operates stores in Tokyo, Osaka, Nagoya, and other locations.

Socks for whimsical fashion lovers.

The value of vintage: miraculous expressions brought about by countless coincidences. The liberation of vintage: making its value available to everyone. The leap of vintage: redefining it by the standards of the times. The expansion of vintage: fusion with diverse cultures. New Manual renews the manual of vintage for the present day.

Nostalgic stationery that everyone once held in their hands. Even as times change, its simple, warm presence continues to captivate.

Refined everyday wear

Urban day,Breather day

#CuteSparkleForYourFeet

The freedom to choose garment length, for everyone

The No. 1 web magazine for elementary school students

Following the same ethos as Authentic, Mainline is made in Japan and is driven by an appreciation of innovative Japanese fabrics and production techniques.

Refresh the adult wardrobe, starting with the materials.

Nine Tailors make a man.

Trust your pain

The aim is to help women become poised and dignified, with a beautiful bearing.

A secret shop of my own that no one knows about

Discover a new you

Daily+

A style to shine in your own way, every day.

Noelie is a Japanese womenswear brand that began selling on ZOZOTOWN in 2026. TITTY&CO.’s official social media accounts have introduced it as a sister brand. Its offerings focus on tops such as knitwear and blouses, and also include dresses, pants, bags, and shoes. Confirmed official information about its founder, independent brand concept, and design director is limited.

With “Always cute, forever cute, and beautiful all the while” as its theme, the brand offers fashion for women that can be worn for everyday life, the office, and special occasions, built around a sweet aesthetic and the keywords feminine and elegant.

Treat yourself to Bitterish clothes -DRESS FOR MYSELF

A line that further embodied one of ICHIMILE GRATORY’s core concepts: “Imagining and creating a new lifestyle.” Contemporary clothing for people leading a nomadic lifestyle while making full use of digital devices.

Imagining uncharted possibilities

What appeals to oneself rather than others

Proposing a new style that stays true to oneself while subtly incorporating trends

Nora Lily elle is a Japanese women's fashion brand. As a women's line derived from the unisex brand Nora Lily, it offered tops, pants, skirts, dresses, and other items. The brand director was Yuho Uchida. Uchida announced that Nora Lily elle would end on July 31, 2026.

With “keep and plus” as its concept, a “plus” that allows what already exists to be cherished… and refreshed without undue effort…

Trendy shoes for enjoying fashion

Comfortable and beautiful in the here and now.

Let warmth flow through your body.

Number18 is ma28’s original in-house women’s casualwear brand, sold on ma28 ONLINE STORE. Its products include tops, dresses, pants, skirts, jackets and outerwear, and salopettes/overalls. Some product pages list the country of origin as “Made in Japan,” and ma28 is a Japanese company headquartered in Omura, Nagasaki Prefecture.

Elegance and relaxed ease, in comfort. Just-right adult casual style for women in their 30s and beyond.

NOMARHYTHM TEXTILE, a Japanese fashion brand, was launched in Tokyo in 2005 by Mayako Noguchi and Takuma Sasaki. The brand creates original hand-drawn patterns for every collection and develops clothing centered on textiles incorporating traditional techniques from Japan and abroad. It also works on interiors and art projects, as well as curating exhibitions and publishing. In January 2025, it changed its name from NOMA t.d.

ONE BY ONE

A brand ideal for casual everyday wear.

Art pieces to wear — freely crossing the boundaries between fashion and art.

Comfort and radiance, every day.

MOVE THE SOUL

The brand presents collections that weave together restraint, curiosity, and humor, building a poetic story each season.

Launched with the aim of encouraging people to enjoy fashion from the feet up, the brand offers socks for a range of settings and for people of all ages and genders.

High Casual Simple Golf Gear

OCCASION offers functional suit sets as formal wear for adults who favor casual fashion, designed for a variety of everyday occasions that call for understated refinement.

OCEAN&GROUND TOOLS for EARTH MAN

Elegance, Technology

Combining features suited to active environments with sporty design.