9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
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9090 vs Hope: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: 9090
Swap brands
Trends & youth culture · Streetwear · Decoration & playfulness
Minimal & basics · Polished & dressy · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
Hope shows a stronger emphasis
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Polished & dressy
Hope shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- 9090 (solid line, circles)
- Hope (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Sweden |
| Founded | 2018 | 2001 |
| Category | Clothing | Clothing |
| Other categories | Lifestyle products | Bags Accessories |
— indicates information that is not available.
Brand profiles
Hope
HOPE is a fashion brand founded in 2001 in Stockholm, Sweden, by Ann Ringstrand and Stefan Söderberg. It currently advocates “style before gender” and offers a contemporary wardrobe focused on tailoring, denim, materials, and details. It al...
Brand lines
Collaborations
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