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9090 vs POTR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 9090 Swap brands

9090

Japan Founded 2018

Trends & youth culture · Streetwear · Decoration & playfulness

POTR

Japan Founded 2021

Minimal & basics · Polished & dressy · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    9090 shows a stronger emphasis

  • Polished & dressy

    POTR shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 9090 (solid line, circles)
  • POTR (dashed line, squares)
Traits of 9090 and POTR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 9090
  • POTR
Minimal & basics
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Polished & dressy
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Luxury & heritage
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Avant-garde & designer
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Decoration & playfulness
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Streetwear
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Trends & youth culture
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Sporty & sportswear
9090：Relative prominence within the brand
POTR：Relative prominence within the brand
Outdoor & functional
9090：Relative prominence within the brand
POTR：Relative prominence within the brand

Basic information

Field
9090
POTR
Country Japan Japan
Founded 2018 2021
Category Clothing Bags
Other categories Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

9090

  • 9090 girl

    9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by group subsid...

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POTR

  • POTR MONOGRAM

    POTR MONOGRAM is a series announced as POTR’s first collection. Based on POTR’s original monogram pa...

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  • POTR RIDE

    POTR RIDE is a collection announced in 2023, centered on all forms of “movement.” Designed with conv...

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  • POTR SCOPE

    POTR SCOPE is a business bag series designed to meet the needs of increasingly diverse work styles, ...

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  • POTR PACKS

    POTR PACKS is a series developed with the aim of making travel preparation simpler. It comprises a t...

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  • POTR GLOSS

    POTR GLOSS is a new series released on October 31, 2025, distinguished by its appearance combining j...

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Collaborations

9090

  • 2021-05-29

    #FR2

    In May 2021, the second installment was released, featuring seven styles of apparel, including T-shirts, and accessories that incorporated design elements from both #FR2 and 9090.

9090 collaborations

POTR

  • 2025-01-11

    #FR2

    In January 2025, POTR and #FR2 collaborated to release three styles: a daypack, shoulder bag, and wallet. Special designs were incorporated into the lining and other details.

POTR collaborations

Brands similar to 9090

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