ALTRA
ALTRA is a running shoe brand founded in 2009 in Logan, Utah, United States, by Golden Harper, Brian Beckstead, Jeremy Howlett, and Quill Jacob Hansen. Its key technologies include Zero Drop, a wide FootShape toe box, and Balanced Cushionin...
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ALTRA vs NEW ROCK: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: ALTRA
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Sporty & sportswear · Outdoor & functional
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
ALTRA shows a stronger emphasis
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Outdoor & functional
ALTRA shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- ALTRA (solid line, circles)
- NEW ROCK (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United States | Spain |
| Founded | 2009 | 1980 |
| Category | Footwear | Footwear |
| Other categories | Clothing Accessories | Clothing Bags Accessories Eyewear |
— indicates information that is not available.
Brand profiles
NEW ROCK
NEW ROCK is a footwear and apparel brand based in Yecla, Murcia, Spain. Its founder’s grandfather, Antonio Ortuño Martínez, began making shoes by hand in 1929, and the brand was established in 1980 under the leadership of Pedro Ortuño. It d...
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