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Aries vs Gentle Monster: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Aries Swap brands

Aries

United Kingdom Founded 2009

Streetwear · Decoration & playfulness · Trends & youth culture

Gentle Monster

South Korea Founded 2011

Trends & youth culture · Decoration & playfulness · Avant-garde & designer

Similarities and differences

Shared traits

  • Both brands show traits of Decoration & playfulness.
  • Both brands show traits of Trends & youth culture.

Different traits

  • Streetwear

    Aries shows a stronger emphasis

  • Sporty & sportswear

    Aries shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Aries (solid line, circles)
  • Gentle Monster (dashed line, squares)
Traits of Aries and Gentle Monster, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Aries
  • Gentle Monster
Minimal & basics
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Polished & dressy
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Luxury & heritage
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Avant-garde & designer
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Decoration & playfulness
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Streetwear
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Trends & youth culture
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Sporty & sportswear
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Outdoor & functional
Aries：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand

Basic information

Field
Aries
Gentle Monster
Country United Kingdom South Korea
Founded 2009 2011
Category Clothing Eyewear
Other categories Bags Accessories Footwear Eyewear Lifestyle products Accessories Art projects

— indicates information that is not available.

Brand profiles

Brand lines

Aries

  • No Problemo

    No Problemo began as an independent label in 2024, taking its name from a slogan that had long appea...

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Gentle Monster

Collaborations

Aries

  • 2019-07-12

    SUICOKE

    Released models featuring original graphics, including the DEPA-V2 chain pattern in July 2019 and the winter fur slip-on “RON” in 2020.

Aries collaborations

Gentle Monster

  • 2025-03-05

    Maison Margiela

    In March 2025, the third collaboration expanded the collection to 20 styles in total (8 sunglasses + 12 optical styles), carrying over signature details such as white stitching.

  • 2022-05-05

    Moncler

    The collaboration was announced in September 2021. An eyewear capsule themed around “SWIPE” (4 styles) was released in May 2022 and also featured UV protection.

  • 2019-05-07

    Fendi

    The eyewear line “GENTLE FENDI” was presented as a co-branded offering, with a limited release of two styles of unisex sunglasses featuring FF motifs.

Gentle Monster collaborations

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