CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Dragon: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Outdoor & functional · Sporty & sportswear
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Outdoor & functional
Dragon shows a stronger emphasis
-
Trends & youth culture
Dragon shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Dragon (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United States |
| Founded | 1977 | 1993 |
| Category | Clothing | Eyewear |
| Other categories | Footwear | Accessories |
— indicates information that is not available.
Brand profiles
Dragon
Dragon is an active lifestyle brand founded by Will Howard in Capo Beach, California, in 1993, with a focus on sunglasses, snow goggles, and eyeglass frames. Its official statement is “A story of authenticity, creativity and innovation,” an...
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