CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Fulton: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
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Sporty & sportswear · Outdoor & functional · Minimal & basics
Outdoor & functional · Polished & dressy · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Decoration & playfulness
Fulton shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Fulton (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 1977 | 1956 |
| Category | Clothing | Lifestyle products |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
Fulton
Fulton is a British umbrella brand founded in 1956 in Whitechapel, London, by inventor and engineer Arnold Fulton. It is now led by his son Nigel and offers a wide range of products, including folding umbrellas, walking umbrellas, golf umbr...
Brand lines
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