CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Goldbergh: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Sporty & sportswear · Outdoor & functional · Decoration & playfulness
Similarities and differences
Shared traits
- Both brands show traits of Sporty & sportswear.
Different traits
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Decoration & playfulness
Goldbergh shows a stronger emphasis
-
Luxury & heritage
Goldbergh shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Goldbergh (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Netherlands |
| Founded | 1977 | 2009 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Goldbergh
Goldbergh is a luxury sportswear brand founded in Amsterdam, the Netherlands, in 2009 by sportswear designer Lieke van den Berg and entrepreneur Sandra Peet. Starting with skiing, it has expanded into swimming, gym, and racquet sports, offe...
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