CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Goti: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Streetwear · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Goti shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Goti (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Italy |
| Founded | 1977 | 2000 |
| Category | Clothing | Accessories |
| Other categories | Footwear | Fragrance |
— indicates information that is not available.
Brand profiles
Goti
Goti is an Italian jewelry brand founded in 2000 by Riccardo Goti, a designer from Tuscany. Based in Arezzo, it focuses on handmade accessories made with 925 silver, leather, and brass, and launched a fragrance line in 2008. The brand combi...
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