CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs Individual Sentiments: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Minimal & basics · Luxury & heritage
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Avant-garde & designer
Individual Sentiments shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- Individual Sentiments (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 1977 | 2008 |
| Category | Clothing | Clothing |
| Other categories | Footwear | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Individual Sentiments
Individual Sentiments is a Japanese fashion brand launched by Yoko Ito in Tokyo for Spring/Summer 2008. Centered on menswear, womenswear, and unisex clothing, it also offers shoes and leather goods. Its official store presents the concept “...
Brand lines
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