CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs John Hardy: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Luxury & heritage · Decoration & playfulness · Polished & dressy
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Luxury & heritage
John Hardy shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- John Hardy (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Indonesia |
| Founded | 1977 | 1975 |
| Category | Clothing | Accessories |
| Other categories | Footwear | — |
— indicates information that is not available.
Brand profiles
John Hardy
John Hardy is a jewelry brand founded in 1975 on the Indonesian island of Bali by Canadian artist John Hardy. It carries on traditional silverwork and chainwork, and champions “Sustainable Luxury,” centered on handcraft, ethically sourced m...
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