CRAFT
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
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CRAFT vs MAD et LEN: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CRAFT
Swap brands
Sporty & sportswear · Outdoor & functional · Minimal & basics
Avant-garde & designer · Luxury & heritage · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
CRAFT shows a stronger emphasis
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Outdoor & functional
CRAFT shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CRAFT (solid line, circles)
- MAD et LEN (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | France |
| Founded | 1977 | 2007 |
| Category | Clothing | Fragrance |
| Other categories | Footwear | Lifestyle products |
— indicates information that is not available.
Brand profiles
MAD et LEN
MAD et LEN is a fragrance brand based in a workshop in southern France. Centered on fragrance, it offers scented candles, mineral potpourri, home fragrances, and eau de parfum. Founded in 2007 by the couple Sandra Fujie and Alexandre Piffo,...
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