emmi
emmi is a Japanese womenswear brand launched by MASH Sports Lab for the Spring/Summer 2015 season. Its brand concept is “Clear Mode,” and its collections center on basic, refined daily wear and wellness, training, and yoga wear incorporatin...
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emmi vs 9090: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: emmi
Swap brands
Sporty & sportswear · Minimal & basics · Polished & dressy
Trends & youth culture · Streetwear · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Minimal & basics
emmi shows a stronger emphasis
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Polished & dressy
emmi shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- emmi (solid line, circles)
- 9090 (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Japan |
| Founded | 2015 | 2018 |
| Category | Clothing | Clothing |
| Other categories | Footwear Lifestyle products | Lifestyle products |
— indicates information that is not available.
Brand profiles
9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
Brand lines
Collaborations
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